ITC Project Report- mba | Brand | Exports

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ITC Project Report- Internship(MBA)Free previewPurchase to read the entire ... of this report .......am doing my summer ...

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ITC Project Report- Internship(MBA)Free previewPurchase to read the entire document on Scribd, download, print, and send to mobile device.List Price: $2.00Save 50%!$1.00You're reading a free previewSome pages may be unavailable in this excerpt. Purchase to read the entire document on Scribd, download, print, and send to mobile device.$1.00List Price: $2.00Save 50%!Scribd Upload a Document Search Documents Explore DocumentsBooks - FictionBooks - Non-fictionHealth & MedicineBrochures/CatalogsGovernment DocsHow-To Guides/ManualsMagazines/NewspapersRecipes/MenusSchool Work+ all categoriesFeaturedRecentPeopleAuthorsStudentsResearchersPublishersGovernment & NonprofitsBusinessesMusiciansArtists & DesignersTeachers+ all categoriesMost FollowedPopularakashsoni6553 AccountHomeMy DocumentsMy CollectionsMy ShelfView Public ProfileMessagesNotificationsSettingsHelpLog Out1First Page Previous Page Next Page / 63Sections not available Zoom Out Zoom In Fullscreen Exit FullscreenSelect View Mode View ModeSlideshowScroll Readcast Add a Comment Embed & Share Reading should be social! Post a message on your social networks to let others know what you're reading. Select the sites below and start sharing.Link accountLink accountReadcast this DocumentReadcast Complete!Click 'send' to Readcast!edit preferencesSet your preferences for next time...Choose 'auto' to readcast without being prompted.akashsoni6553Link accountLink accountAdvancedCancel Add a CommentSubmitCharacters: 400 Share & EmbedAdd to Collections DownloadAuto-hide: off APROJECT REPORTON Studying the Availability, Visibility and Category Movement of ITC and itscompetitor products in Modern Trade Format.”SUBMITTED TOWARDS PARTIAL FULFILLMENTOFMBA DEGREE OF TILAK MAHARASTRA UNIVERSITYACADEMIC SESSION2008 – 2010SUBMITTED TO:MR. PARTHA SENAREA EXECUTIVE-JAIPUR ITC LIMITED SUBMITTED BY:NITIN KOTHARIMBA SEM-2(2008-2010)Activators of Human PotentialINSTITUTE OF BUSINESS STUDIES AND RESEARCH (IBSAR), NAVI MUMBAI You're reading a free preview Some pages may be unavailable in this excerpt. Purchase to read the entire document on Scribd, download, print, and send to mobile device.$1.00List Price: $2.00Save 50%! Page 2 is not shown in this preview. Content CHAPTER-1• Introduction: FMCG and Product Characteristics• Industry Segment• Project DescriptionCHAPTER-2• Company Profile• History, Evolution and Overview• ITC Vision, Mission and Core values• ITC Brands and Strategies• Business PortfolioCHAPTER-3• Major Players• Project Objective• Methodology:Primary Source- Secondary SourceCHAPTER-4• Data Analysis and Interpretation-• Data Sheets• Graphs• AnalysisCHAPTER-5• Findings and Evaluation-• SWOT Analysis• BCG Matrix• Retailer Research• Product Research• Pricing Research• Advertising ResearchCHAPTER-6• Conclusions• Suggestions and Recommendations• Limitations and Bibliography Introduction – FMCGThe Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in the economy with atotal market size in excess of Rs 60,000 crore. This industry essentially comprises Consumer NonDurable (CND) products and caters to the everyday need of the population.ExportsIndia is one of the world’s world’s largest producer for a number of FMCG products but its FMCG

exportsare languishing at around Rs 1,000 crore only. There is significant potential for increasing exports but there are certain factors inhibiting this. Small-scale sector reservations limit ability to invest intechnology and quality upgradation to achieve economies of scale. Moreover, lower volume of higher value added products reduce scope for export to developing countries.Product CharacteristicsProducts belonging to the FMCG segment generally have the following characteristics:• They are used at least once a month• They are used directly by the end-consumer • They are non-durable• They are sold in packaged form• They are branded Pages 7 to 14 are not shown in this preview. Pages 18 to 23 are not shown in this preview. Pages 29 to 56 are not shown in this preview. Pages 58 to 63 are not shown in this preview. ITC Project Report- Internship(MBA) DownloadPrintMobileCollectionsReport DocumentReport this document?Please tell us reason(s) for reporting this document Spam or junk Porn adult content Hateful or offensiveIf you are the copyright owner of this document and want to report it, please follow these directions to submit a copyright infringement notice.Report Cancel This is a private document. Info and Rating Reads:33,266Uploaded:07/30/2009Category:Research>Arts & ArchitectureRated:(16 Ratings)Copyright:Attribution Non-commercialTo check the availability, visibility and category movement of ITC Ltd. and its competitor products. fmcgfmcg(fewer) nitinrk7Share & Embed Related Documents PreviousNext p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p. p.

p. p. p. p.More from this user PreviousNext 62 p. 61 p. 63 p.Recent Readcasters Add a Comment SubmitCharacters: 400 Mohd Roshan Zameerleft a comment i want this project 09 / 12 / 2011 Reply Report Pratik Nirmalleft a comment sir it would be a really great help from your side to me if you can provide me with this project...I am doing my internshio with ITC and have almost the same title....pls help me out..... my id is [email protected] 08 / 25 / 2011 Reply Report Ayush Sharmaleft a comment Hey,Kindly send me a copy of this report .......am doing my summer internship with ITC and need this report .....plz send at [email protected] 08 / 08 / 2011 Reply Report Akash Kapurleft a comment sir it would be a really great help from your side to me if you can provide me with this project...I am doing my internshio with ITC and have almost the same title....pls help me out..... my id is [email protected] 06 / 22 / 2011 Reply Report Gaurav Tewanileft a comment I have mailed u also....I would be highly obliged if u could mail me this report....plz!!!1 06 / 07 / 2011 Reply Report Show MorePrint This DocumentHigh QualityOpen the downloaded document, and select print from the file menu (PDF reader required).Download and Print Add this document to your CollectionsThis is a private document, so it may only be added to private collections.+ Create a New CollectionName:Description:Collection Type:public - locked public - moderated privatepublic locked: only you can add to this collection, but others can view it public moderated: others can add to this collection, but you approve or reject additions private: only you can add to this collection, and only you will be able to view itSave collectionCancelFinished? Back to Document Closes in seconds. XUpload a Document Search Documents Follow Us!scribd.com/scribdtwitter.com/scribdfacebook.com/scribdAboutPressBlogPartner

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